Benefits
Natural Sugar Substitute
Vitosa provides natural intense sweetness without calories — relevant for diabetic, weight management, and clean-label formulations.
No Glycemic Impact
Steviol glycosides do not raise blood glucose — distinguishes from sugar; FDA generally recognized as safe (GRAS).
Improved Taste Profile (Next Generation)
Vitosa designed to address stevia's traditional bitter aftertaste — premium taste profile compared to early-generation stevia.
Heat-Stable for Cooking and Beverages
Stable in cooking and food/beverage processing — versatile applications.
Plant-Based / Natural Positioning
Plant-derived alternative to artificial sweeteners (sucralose, aspartame, saccharin).
Mechanism of action
Steviol Glycoside Sweetness
Stevia leaves contain steviol glycosides — naturally intensely sweet (200-400× sucrose); not metabolized for energy; excreted unchanged.
Bitter Receptor Considerations
Generic stevia activates bitter taste receptors causing aftertaste; next-generation stevia products like Vitosa minimize bitter compounds.
No Insulin Response
Does not stimulate insulin release; appropriate for diabetic dietary management.
Clinical trials
Multiple stevia studies on glycemic and metabolic markers.
Diabetic and healthy populations.
No glycemic impact; some studies suggest modest BP effects with chronic use.