Benefits
Helps bridge the produce gap
Most people fall short of USDA fruit and vegetable targets. TruServ whole-food powders let a finished product carry a defensible serving-equivalent claim, supporting overall diet quality by adding real fruit and vegetable material to everyday foods, drinks, and supplements.
Supplies antioxidant phytonutrients
Whole fruits, berries, and dark greens naturally contain polyphenols, anthocyanins, and carotenoids. Diets richer in these plant compounds help support the body's normal antioxidant defenses against everyday oxidative stress, though effects depend on the specific blend and amount used.
Adds naturally occurring vitamins and fiber
Because it is dehydrated whole produce rather than an isolate, TruServ contributes dietary fiber and food-form micronutrients such as folate and provitamin-A carotenoids, which support general nutritional adequacy as part of a varied diet.
Supports immune and general wellness nutrition
A produce-rich eating pattern is broadly associated with better wellness. Adding whole fruit and vegetable powders helps maintain the everyday nutrient foundation the immune system relies on, as part of an overall varied, plant-forward diet.
Mechanism of action
Whole-food phytonutrient delivery
Gentle dehydration of whole fruits, berries, and greens retains a native matrix of polyphenols, anthocyanins, flavonols, and carotenoids alongside fiber, delivering these compounds in food form rather than as purified isolates.
Antioxidant and redox support
Dietary polyphenols and carotenoids can scavenge reactive oxygen species and, more importantly, modulate endogenous antioxidant pathways (such as Nrf2-linked responses), helping maintain normal redox balance under everyday oxidative load.
Micronutrient and fiber contribution
Food-form folate, vitamin C, provitamin-A carotenoids, and soluble/insoluble fiber contribute to one-carbon metabolism, normal antioxidant vitamin status, and gut transit, mirroring effects seen when overall fruit and vegetable intake rises.
Clinical trials
Randomized double-blind crossover trial (Samman et al., 2003, Journal of Nutrition). Component/class evidence on an encapsulated mixed fruit/vegetable concentrate, NOT the finished TruServ product.
Healthy adult men
Compared with placebo, the concentrate significantly raised plasma antioxidant vitamins and folate and lowered plasma homocysteine, suggesting whole-produce concentrates can improve markers of micronutrient status. Small study on a different branded concentrate.
Randomized double-blind placebo-controlled trial (Lamprecht et al., 2013, British Journal of Nutrition). Class evidence on an encapsulated fruit/berry/vegetable juice powder, NOT TruServ.
42 obese pre-menopausal women over 8 weeks
Supplementation plus exercise reduced markers of oxidation and inflammation and improved skin microcirculation versus placebo. Open to publication and product-specific caveats; results may not transfer directly to TruServ blends.
Systematic review and dose-response meta-analysis of prospective cohorts (Aune et al., 2017, International Journal of Epidemiology). Dietary-pattern/epidemiological evidence supporting the produce-gap rationale, NOT a TruServ trial.
Pooled prospective cohort populations (millions of participant-years)
Higher fruit and vegetable intake was associated with lower risk of cardiovascular disease, cancer, and all-cause mortality. This supports the general value of closing the produce gap but does not test any specific powdered ingredient.