Benefits
Supports Cardiovascular Wellness
EPA and DHA from marine phospholipids contribute to maintaining healthy triglyceride levels already within normal range and supporting overall heart wellness, paralleling effects seen with other marine omega-3 sources.
Promotes Cognitive Function
DHA is a major structural fatty acid of the brain. Hoki roe provides DHA in a phospholipid form that may support neuronal membrane health, helping maintain everyday focus, memory, and processing speed.
Supports Healthy Inflammation Response
Omega-3 fatty acids in hoki roe phospholipids may help modulate eicosanoid balance and support the body's normal inflammation response after exercise and daily activity.
Provides Choline for Cell Membranes
Phosphatidylcholine in hoki roe supplies the building blocks for cell membranes throughout the body and serves as a precursor to acetylcholine, supporting neurological and liver wellness.
Sustainable Marine Source
New Zealand hoki is certified for sustainable fishing practices, offering an environmentally responsible alternative to other marine oils for those seeking phospholipid-bound omega-3s.
Mechanism of action
Phospholipid Delivery of Omega-3s
Unlike fish oil triglycerides, EPA and DHA in hoki roe are bound to phosphatidylcholine. This structure may allow direct incorporation into intestinal mucosa and improved bioavailability into red-blood-cell membranes.
Membrane Fluidity Modulation
EPA and DHA incorporate into neuronal and cardiac cell membranes, modulating fluidity, receptor function, and ion-channel activity that underpin healthy cell signaling.
Resolvin and Protectin Precursors
EPA and DHA serve as precursors to specialized pro-resolving mediators (resolvins, protectins, maresins) that help the body resolve normal inflammatory responses.
Clinical trials
Comparative pharmacokinetic studies with krill-derived phospholipid omega-3s
Healthy adult volunteers
Phospholipid-bound omega-3s from marine sources similar to hoki roe have shown comparable or improved incorporation into plasma phospholipids relative to triglyceride fish oils at similar EPA + DHA doses, supporting the rationale for marine phospholipid supplements.
Compositional and lipidomic analyses of hoki roe extracts
Laboratory characterization, not human intervention
Analyses of New Zealand hoki roe oil confirm a high proportion of polyunsaturated fatty acids esterified to phospholipids, with EPA and DHA as the dominant long-chain omega-3 fatty acids, distinguishing it from typical triglyceride fish oils.